Trusted by creators who create with proof
The harsh reality
of a video-first world
Viral success is still guesswork
You can see when something takes off, but not always what made it land.
Sentiment shifts before it’s obvious
Numbers can look strong while sentiment quietly turns.
Trend-chasing blurs your edge
Leaning into saturated formats and ignoring platform algorithm shifts can make your voice easier to lose.
The signals that matter most get buried in video
The most valuable signals show up early, but are buried in a volume of content most tools were never built to read.
Surface metrics miss the point
Likes, shares, and views reflect activity, but not the reasons people stay.
Instinct alone won’t cut it
When perception can change overnight, gut feel alone is not enough.
Create smarter. Grow faster.
Know what your audience actually responds to
Go beyond vanity metrics and see the emotions, themes, narratives, and comment signals shaping engagement in your niche.
Understand which content speaks to your audience
Get insights on winning videos across your space to guide you on what’s working, what is saturated, and where there is room to stand out.
Catch trends before they peak
See rising topics, formats, and cultural shifts early, so you can detect social video trends early and create with timing and originality instead of reacting late.
Protect your reputation
Catch backlash or shifting audience sentiment before it damages trust with your audience or partners.
Prove your value beyond views
Show brands audience fit, sentiment, category relevance, and the real impact of your content in culture.
The edge serious creators need
Have the receipts, not just the results.
90%+
Coverage of all social video
See the signals traditional tools never capture.
95%
Accuracy in in-video analysis
Understand what actually made your content land.
Real-time trend detection
Spot emerging formats, themes, and audience shifts early.
Comment and sentiment intelligence
Go beyond views to see how people really feel.
Creator and content pattern analysis
Break down what is driving traction in your niche.
Got questions?
We’ve got answers.
dig covers 90%+ of social video across the platforms creators actually live on: TikTok, YouTube and Shorts, Instagram and Reels, Facebook, plus Reddit and X. It also picks up smaller and fringe platforms where formats and trends often start before they go mainstream.
The difference is what dig reads. Instead of stopping at captions, hashtags, and view counts, it analyzes the content inside the video itself: speech, on-screen text, visuals, scenes, and the emotion in the comments, across more than 100 languages. That is how you see which formats and narratives are taking off in your niche, not just which posts got noticed.
Minutes. dig runs on plain-language questions, so you can sign up and pull your first real insight in under three minutes. There is nothing to configure, no keywords to wire up, and no dashboards to build first.
Just ask what you want to know, like what is trending in your niche this week, which formats are getting saturated, or how people actually feel about a topic, and dig answers from live social video with the source clips attached. You start getting value on day one, not after an onboarding project.
Your questions and the research lens you build in dig are your own, and dig does not share your private search data with other customers or sell it to data brokers. You stay in control of what you explore and save.
One thing to know: dig generates insights by analyzing publicly available social content, so public posts (yours and everyone else's) are part of the data it reads, the same way they are public on the platform itself. On the Free and Pro plans, your usage data may be used to improve dig's models. On Enterprise, your data is fully isolated and never used for training. You can request access to or deletion of your personal data anytime at privacy@dig.ai.
No. If you can ask a question, you can use dig. There are no Boolean search strings to write, no taxonomy to set up, and no manual tagging. You type what you want to know in everyday language and get a clear, structured answer back.
dig is built so creators can go straight to the insight instead of learning an analytics tool first. Every answer comes with the actual videos and comments behind it, so you can see why something is landing, not just a chart you have to interpret on your own.
dig starts free. The Free plan is $0 a month and includes 10 research credits, which is enough to explore trends, analyze your niche, and test audience sentiment. One credit equals one question you ask the dig chatbot.
If you want more, the Pro plan is $25 a month with 50 credits and instant top-ups for high-volume months, and it adds use cases like trend discovery, competitive research, and event analysis. Most creators are well served by Free or Pro. The Enterprise plan exists for always-on, team-scale monitoring, which is more than a solo creator typically needs.