Hear what shoppers really think about fashion before it hits your numbers.
Every haul, review, and comment about Zara, Revolve, Levi's, and Alo Yoga, read and sorted into what people actually feel, the praise, the complaints, and the debates forming in real time. Below is a live sample. Your brands get the full read.
The stories driving the fashion conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
What people really think about fashion right now.
The complaints that haven't spread yet.
Early negative signals surfacing in comments before they reach your reviews, ratings, and NPS.
Who's actually calling the fashion conversation.
Surveys tell you what people say when you ask. dig tells you what they say when you don't, the unprompted voice of the customer, sorted by sentiment across every brand.
Zara, Revolve, Levi's, Alo Yoga. What their customers really think.
Each brand's dominant sentiment right now, in shoppers' own words, plus the surprise signal your reviews may not have caught.
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.