Live sample coverage from TikTok · July 7, 2026
Shein. Watched in real time.
dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.
Trending narrative
@tina.fidgettoy.factory's butter squishy video pulled 20.8 million views in a single week, more than any official Shein post this quarter, and it wasn't even about clothes.
Trending now · pulled from dig
Narrative intelligence
The stories driving the Shein conversation.
Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.
Trending now · last 7 days
What people really think about Shein right now.
Pre-crisis radar · for comms
The narratives that haven't hit yet.
Early negative signals that give comms a head start before the story spreads.
Emerging signals · last 14 days
Owned content vs. UGC
Who's actually calling the Shein conversation.
The squishy toy fanatics, haul creators, Glowmode converts and complaint creators whose posts are outrunning Shein's official channel.
Owned vs. UGC reach · last 7 days
~2%vs~98%
@shein owned share · UGC share of Shein TikTok reach (30d)
@tina.fidgettoy.factory's butter squishy video pulled 20.8M views in a single post, outrunning Shein's entire owned channel for the same window, and it wasn't paid placement.
Top 6 creators · last 7 days
House of brands
Shein Curve, Glowmode, DAZY, MOTF, ROMWE, Shein Basics. Tracked.
Each brand's top narrative, plus the surprise signal comms may not see coming yet.
Portfolio signal · last 30 days
From signal to next move
The actions your team can take this week.
The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.