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Live sample coverage from TikTok · July 9, 2026

Nestlé France. Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
@tristanvincentt's behind-the-scenes clip of KitKat's Grand Break Formula 1 activation in Paris pulled 20.3 million views — the single biggest Nestlé moment on French TikTok this quarter, and the brand didn't post it.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Nestlé France conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Nestlé France right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Nestlé France conversation.

The F1-activation vloggers, iced-coffee hack creators, Maggi recipe accounts and anti-Nestlé water activists whose posts are outrunning more than half of Nestlé's own channels combined.

Owned vs. UGC reach · last 7 days
~37.2%vs~62.8%
Nestlé-owned accounts share · UGC share of Nestlé TikTok reach (France, past 3 months)
@tristanvincentt's behind-the-scenes clip of KitKat's Grand Break F1 activation pulled 20.3M views on its own — about a quarter of Nestlé's entire owned-channel reach in France for the same window, and the brand didn't post it.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions.
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House of brands

KitKat, Nescafé, Maggi, Nestlé Waters, Chocapic, Nesquik. Tracked.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
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