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Live sample coverage from TikTok · July 13, 2026

Boyner (Turkey). Watched in real time.

dig delivers a live read on the forces shaping brands across social — from creator sparks and product launches to cultural shifts and emerging narratives.

Trending narrative
@pinsu777's unpaid perfume-quality comparison against Beymen pulled 424K views with zero paid promotion — and it forced Boyner into a public return three weeks later, the one organic thread cutting through a top 15 otherwise dominated by paid #işbirliği campaigns.
Trending now · pulled from dig
Narrative intelligence

The stories driving the Boyner (Turkey) conversation.

Narratives, not hashtags. dig surfaces the meaning behind each clip, ranking the stories by momentum and breaking them down by generation.

Trending now · last 7 days

What people really think about Boyner (Turkey) right now.

Pre-crisis radar · for comms

The narratives that haven't hit yet.

Early negative signals that give comms a head start before the story spreads.

Emerging signals · last 14 days
See the signals before they break.
The accelerating narratives, who's driving them, and why they matter. Visible only to dig customers.
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Owned content vs. UGC

Who's actually calling the Boyner (Turkey) conversation.

The decor and beauty-tech haul creators, discount-code influencers, and the rare unpaid perfume complaint whose posts are carrying nearly all of Boyner's TikTok reach while the official channel stays quiet.

Owned vs. UGC reach · last 7 days
<1%vs>99%
@boyner/@boyneronline owned share · UGC share of Boyner TikTok reach (Turkey, past 30 days)
Boyner's own channel posted just one low-engagement video in the past 30 days (<1% of views, ~1,400 total) — independent creators and influencer collabs are carrying virtually all of the brand's TikTok reach in the meantime.
Top 6 creators · last 7 days
See the creators moving faster than your owned channel.
Creator type, narratives, follower counts, and recommended actions.
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House of brands

Boyner, Altınyıldız Classics, Network, Fabrika, YKM, Communité. Tracked.

Each brand's top narrative, plus the surprise signal comms may not see coming yet.

Portfolio signal · last 30 days
See every brand in the portfolio.
Each brand's top narrative and the surprise signal comms may not see coming yet. Visible only to dig customers.
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From signal to next move

The actions your team can take this week.

The creator to engage, the narrative to get ahead of, and the talking point that needs to be ready before the story moves.

Your next moves.
The creator to seed, the narrative to boost, and the talking point to sharpen this week.
Book a demo to unlock