intelligence for hotels
guest visibility
dig gives hotel teams real-time visibility into the conversations shaping guest perception, revealing what is spoken, shown, and implied across billions of social videos. From guest stories and creator content to room tours, destination videos, and customer reviews, dig transforms social video into research-grade intelligence with complete traceability.
With the world's first social deep-research chatbot, dig turns research that once required multiple tools, analysts, and days into a single, traceable conversation.
run on dig
Room tours, dining experiences, service interactions, and destination content shape how future travelers perceive your brand. The conversations influencing reputation, consideration, and bookings happen inside video.
Traditional social listening is built for text, missing the visual context that defines how guests experience your brand. dig changes that.
It uncovers the guest signals, reputation trends, and creator conversations traditional social listening misses. Every insight traces back to the original source, so every brand decision is backed by evidence.
Unmatched precision.
Enterprise-grade precision in classifying relevance, sentiment, and narratives, so every insight is built on reliable signals.
Every insight links directly to the original source, providing transparent, research-ready evidence for every decision.
Capture over 90% of brand-related social video by decoding speech, visuals, guest experiences, creators, and captions across platforms, formats, and languages.
intelligence for hotels
Built for every team shaping your brand
- Uncover the conversations shaping guest perception across properties and markets.
- Identify recurring experience drivers, from service and cleanliness to amenities, dining, and property experience.
- Build research-ready reports with transparent, source-backed evidence behind every conclusion.
- Track perception across campaigns, properties, and destinations.
- Measure the impact of partnerships and creator activity on brand perception.
- Benchmark competitors to uncover emerging trends and opportunities.
- Detect viral guest complaints, misinformation, and emerging reputation risks in real time.
- Get alerted the moment guest sentiment or key narratives shift.
- Respond with confidence using fully traceable, source-backed evidence.
- Discover creators driving authentic conversations about your brand, properties, and destinations.
- Vet creators for authenticity and brand safety before every partnership.
- Measure real creator impact through audience reactions, sentiment, and engagement, not vanity metrics.
The new standard for social listening
Ask complex questions about competitors, properties, guest sentiment, creators, or travel trends and receive structured, research-grade answers with 100% traceability.
Monitor every relevant video shaping your brand in real time.
Know the moment guest sentiment, key narratives, or influential creators shift.
Understand how travelers respond to your brand, properties, services, and campaigns beyond text alone.
Reveal the themes connecting thousands of videos and understand how they evolve over time.
Separate genuine guest advocacy from coordinated or inauthentic activity.
Trusted by the world's most recognized brands
See dig in action
Experience the platform built for the video-first world and the world's first social deep-research chatbot for social insights.